Three Crucial Ways to Increase the Worth of Your Domain Name

Domain names can sometimes seem like commodities, and there are only so many good ones to go around. Whether or not you’re looking for the right domain for your website and/or Word Press site or buying and selling domain names for profit (like a broker), you need to grasp how much a domain name is worth clearly.

The best way to do this is to go to any number of domain name appraisal sites like https://saw.com/appraisals/. They should give you an accurate monetary assessment of the domain names you’re interested in. They will also give you ideas to make your domain name and variations of the name more attractive.

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This raises the million-dollar question: What do you need to do to increase the value of your domain name or names you already own?

According to a new financial report from Forbes, 600K or more small businesses open every year in the U.S. alone. Most of these will survive and even thrive by maintaining a large online presence and a distinctive domain name.   

Good domain names demand anywhere from $5K to $20K and more. For instance, Carinsurance.com was recently purchased for $50 million. In 2010, Facebook dished out $8.5 million for fb.com so that it could be directly linked to Facebook.com.  

The point is that owning a premium domain name can earn you some serious money should you decide to sell it. This doesn’t mean owning a premium domain name can always score you a profit. Just like in any business venture, some problems need avoiding and best practices that need to be followed.

Top Factors That Affect a Domain Name’s Worth

You need to be aware of some of the top factors that can determine the overall value of a domain name, such as the extension (.com, .us, .net), the length of the name, and even its keyword popularity.

Say the experts, even if you presently own a very good domain name, you can increase its value by a large degree prior to selling it with relatively little effort and time.

Here are three very good ideas that can help you increase the value of your domain name(s).

A Popular Website

Naturally, it’s a good thing to own an effective domain name. But the name by itself “just signals the potential for success.” Its associated website is what really pushes the business side of things. The website should also entertain visitors, be easy to navigate, and help you create a brand following.

If your website ranks well with Google, Bing, and other popular search engines due to good industry keywords, its value will increase big time.

Social Media Page Associations

Forbes states that active social media accounts that accompany a specific website and its domain name can make for an attractive and lucrative package. If all of these items are in place, you will be able to sell a “turn-key online presence” to the highest bidder.  

Instagram, YouTube, Twitter, Pinterest, LinkedIn, and Facebook (now Meta) are the key platforms you’ll want to build on. The closer your account names are to your domain names, the better. An exact match is said to be ideal.

It only makes sense that the more people your social media accounts potentially reach, the more the domain name’s value.

Related Domain Variations

If you have a decent budget, you can secure different but related variations of a domain name. It’s said to be an effective way to eliminate market competition and spike demand. For instance, different variations of the domain name “mybookstore.com” could be “my-bookstore.com” or even “mybookstore.net.”

Suppose you can acquire very similar variations of a domain and, at the same time, sell them as a package. In that case, you will ensure your buyer is acquiring potentially most or even all of the potential traffic from the domain name.

Be Prepared to Make a Profit from Your Domain Name When the Time is Right

If you’re getting ready to sell a premium domain name, you don’t need to worry about the complicated or time-consuming process. Domain names are one of the most lucrative digital assets for a very important reason: every website must have one associated with it.

Simply said, there is no predicting when a business and/or potential client will be on the search for your domain. But when that time comes, ensure you are fully prepared to attract the best possible offer.

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