Open houses are fun. But managing all the leads afterward? Not so much. That’s where a CRM (Customer Relationship Management system) comes to the rescue. If you’re a busy real estate agent juggling showings, clients, and paperwork, the right CRM can be your new best friend.
We’ve made it easy for you. Here are the 7 best CRMs for managing real estate open houses. These are tools that help you keep track of everyone who walks through the door – and turn strangers into buyers!
1. Follow Up Boss
This CRM is a favorite among real estate pros. Why? Because it’s easy to use and built just for real estate teams.
- Send texts and emails right from the app.
- Tag open house leads so you know who’s who.
- Automated follow-ups save you time.
Bonus: It even connects with Zillow and Realtor.com.
2. kvCORE
kvCORE is a powerful CRM that feels like your personal assistant. It’s smart, sleek, and made for busy agents.
- AI-driven follow-ups after open houses.
- Custom landing pages for sign-ins.
- Built-in texting and email campaigns.
3. Zoho CRM
Want something customizable? Zoho is super flexible and works for any size team.
- Use QR codes for sign-ins at your open house.
- Automate tasks and reminders like a pro.
- Create detailed reports on your leads.
It’s a bit more techy, but if you love tweaking things – Zoho’s your pick.
4. Real Geeks
This one’s simple and laser-focused on real estate.
- Instant alerts when someone signs in.
- Sleek mobile app for quick access on show days.
- Smart drip campaigns to keep leads warm.
Pro tip: Their lead capture pages look amazing on phones.
5. HubSpot CRM
This one’s free – and it’s awesome. HubSpot CRM is clean, modern, and super versatile.
- Track leads with ease after open houses.
- Create custom pipelines for buyers, sellers, and open house leads.
- Email integration keeps everything in one spot.
6. LionDesk
LionDesk is made just for real estate agents and loan officers.
- Send mass emails AND video texts (yes, really!).
- Sort and tag open house guests automatically.
- Integrates with Facebook Ads, Zillow, and more.
Fun feature: You can text a video “thank you” to open house visitors.
7. CINC (Commissions Inc.)
For top-tier agents ready to scale, CINC brings the power.
- Capture and manage tons of open house leads.
- Includes a smart mobile app for agents on the move.
- Built-in dialer to follow up fast.
It’s a bigger investment, but agents swear by it for big results.
Which One Is Right for You?
Choosing a CRM is like buying a house – it has to fit you.
If you’re new to CRMs, start with something simple like HubSpot or Real Geeks.
If you run a team or love automation, Follow Up Boss or kvCORE will impress you.
And remember, even the prettiest house won’t sell itself – your CRM helps you follow up, stay organized, and close the deal.
Tip: Try the free trials. Click around. See what feels easy and helpful. Because if your CRM makes life harder, it’s not the one!
Time to turn your open house guests into clients. With the right CRM, it’s easier than ever!