How to Track AI Traffic in GA4: Google Analytics 4 vs Matomo for Measuring AI Referral Traffic

Track AI traffic as referral traffic first, then separate it with custom rules in GA4 or Matomo. GA4 can identify visits from domains such as chatgpt.com, perplexity.ai, copilot.microsoft.com, and gemini.google.com…

Well-Known Directory: .well-known vs DNS Records for Website Verification and Security

Use /.well-known/ when a service must fetch a file from the website, and use DNS records when ownership must be proven at the domain level. The /.well-known/ path is a…